I’m sure that almost everyone, who’s ever dealt with the branding process, has heard about the brand archetypes. The topic is quite actively discussed on different platforms, and there are millions of free brand archetype quizzes you can easily use to define which archetype is relevant for your … Continue Reading about Keys to brand archetypes. How not to fail?
No need to mention that these days we have faced one of the most unexpected and extraordinary challenges in modern history. People of the 21st … Continue Reading about COVID here, COVID there, COVID everywhere
No pictures to disturb, no fancy things to get you involved, just the point of view which may differ from the things you've got used to. Just read and … Continue Reading about The Middle East: Caught in the middle
The nation who created the new trend of comfort, and enriched the modern English vocabulary with a new word, deserves an individual article. All this … Continue Reading about Negotiations hygge: Danish business etiquette
All colors and diversity of Indian business etiquette Being asked to find a proper synonym to India, most respondents would probably choose … Continue Reading about Business etiquette in India